Review generated marketing copy

Review a draft in two passes. First establish whether every statement is true; then decide whether it is clear and persuasive. Editing the tone before checking the facts can leave a very polished version of a claim the business cannot support.

Work through it

1. Highlight quantities, dates, guarantees, comparisons and customer quotes. Trace each to a current source or remove it.
2. Check who is speaking, who the audience is, and what the call to action promises. Confirm that the landing page delivers the same offer.
3. Read the draft at its actual display size. Test links and form completion, and confirm that any important condition is visible before the customer commits.

Check your result

• Every factual claim has a source.
• The landing page matches the message.
• Someone has reviewed the exact final text.