Business numbers
Calculate break-even with owner pay
Include the costs required to make the business sustainable.
The resource library
Work through the assumptions behind a campaign, a business calculation or a software purchase.
Use explicit inputs and simple checks to understand what a calculation can tell you.
Campaign planningBuild a useful brief, an honest offer and a review process before publishing.
Choosing softwareDefine a small customer outcome and test the actual workflow before committing.
Business numbers
Include the costs required to make the business sustainable.
Business numbers
See how repair costs and sale-price assumptions affect the result.
Campaign planning
Give each campaign one audience, one offer and one next action.
Campaign planning
Catch unsupported claims and mismatched destinations before publishing.
Choosing software
Evaluate one complete workflow on your own inputs.
Choosing software
Define the customer journey and acceptance checks before development starts.